08 February 2008

Product Review -- Wholemato Organic Agave Ketchup



While this may seem a bit off topic, I just had to share with you a fantastic new agave-sweetened product -- ketchup from Wholemato. This really tasty stuff is the first I've seen of its kind.

Last night, when the sample bottle arrived, I baked some Tater Puffs (under the Whole Foods 365 brand) to test the new ketchup.



By the way, Tater Puffs are sweetened with apple juice concentrate, so you can try this at home!

After I'd shaken the Wholemato bottle a bit, I poured some out onto a plate. Actually, it doesn't truly pour, it kind of plops. Although that turned John off to it (because he's loyal to Heinz 57), I didn't rule out anything until I'd tasted it.



The texture, while not smooth like Heinz, made me think of it more like a sauce. However, upon tasting Wholemato on my first Tater Puff, I was utterly convinced it was ketchup. Tangy, fresh, and tomato-y, Wholemato was flavorful and not noticeably sweet in the least. More importantly, it was far superior to Westbrae Natural Vegetarian Unsweetened Ketchup, the brand I normally buy.

I'm really looking forward to adding some horseradish to it for shrimp dipping.

My rating: 9 out of 10, but only because I think I'd like a slightly smoother texture . The flavor was great.

3 comments:

Ricki said...

Wow--what a cool product! Can't wait until it finally hits the Canadian shelves ;)

Lerch said...

That stuff is really great, I use it for the "good stuff" and get the Muir Glen for cooking ( it's a little cheaper), but the Wholemato is wonderful!

I usually get it from here

Deb Schiff said...

Thanks, Lerch. I'm a HUGE Wholemato fan now. :) Thanks also for the shopping tip.