Agave Nectar Article in Time Magazine

For those of you who have been following the meteoric rise of agave nectar in the past 6-12 months, you might be interested in reading this article in Time magazine.

The story mentions that agave nectar represents a $10.3 million market (up 50% from 2006). It also discusses the difference between the Madhava brand and Wholesome Sweeteners (which might also be the private labeler for Trader Joe's, but I'm not solid on that).

Recently, someone asked me to provide sales figures on agave nectar, and I'll tell you, I'm glad Time did my homework for me. ;D

I'm not sure how long they'll leave the story available for free, but if the link expires, just let me know, and I'll email you a PDF of the story.